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	<title>A Musing: Bruce Colthart's Blogwell-crafted brochure | A Musing: Bruce Colthart&#8217;s Blog</title>
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	<description>What Bruce thinks you should know</description>
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		<title>A well-balanced information diet includes print</title>
		<link>http://blog.colthart.com/2008/03/a-well-balanced-diet-includes-print/</link>
		<comments>http://blog.colthart.com/2008/03/a-well-balanced-diet-includes-print/#comments</comments>
		<pubDate>Sat, 08 Mar 2008 21:29:01 +0000</pubDate>
		<dc:creator>bruce colthart</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[In Print]]></category>
		<category><![CDATA[addiction to computers]]></category>
		<category><![CDATA[advantages of print]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[bruce colthart]]></category>
		<category><![CDATA[electronic tyranny]]></category>
		<category><![CDATA[googled results]]></category>
		<category><![CDATA[high-pixel diet]]></category>
		<category><![CDATA[information ascetic]]></category>
		<category><![CDATA[low-techiness]]></category>
		<category><![CDATA[media diet]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[print media]]></category>
		<category><![CDATA[print versus online]]></category>
		<category><![CDATA[secular sabbath]]></category>
		<category><![CDATA[well-crafted brochure]]></category>

		<guid isPermaLink="false">http://blog.colthart.com/?p=30</guid>
		<description><![CDATA[I get emails [forwarded to me] all the time from my dad about the &#8220;good old days&#8221; and &#8220;old-fashioned values,&#8221; about the price of bread in the 50&#8242;s and how one wouldn&#8217;t dare be anything but fully compliant with authority figures, from pointer-wielding schoolmarm to uniformed milkman. And with no television to hypnotize us (let...]]></description>
			<content:encoded><![CDATA[<p><img src="http://blog.colthart.com/wp-content/uploads/2008/03/cereal.jpg" class="alignleft" alt="cereal.jpg" align="left" />I get emails [forwarded to me] all the time from my dad about the &#8220;good old days&#8221; and &#8220;old-fashioned values,&#8221; about the price of bread in the 50&#8242;s and how one wouldn&#8217;t dare be anything but fully compliant with authority figures, from pointer-wielding schoolmarm to uniformed milkman. And with no television to hypnotize us (let alone computers to bedevil us), life was simpler then. Sure, a few people jumped out of windows when they tuned into the middle of <em>War of the Worlds</em> broadcast on radio, but generally low-techiness was next to godliness.</p>
<p>As we cannot easily turn the clock back (and don&#8217;t even get me started with daylight savings time tonight), some of us find ourselves bloated from a high-pixel diet of infinite information and over-connectedness. From thirty-somethings to middle schoolers, the passive/aggressive addiction to computers, video games, cell phones and ipods is pervasive (as evidenced by a crowd of friends walking and texting at the same time).</p>
<p><span id="more-30"></span></p>
<p>For us in mid-life, we&#8217;re fortunate to know first-hand what it&#8217;s like to have little or no electronic distraction. Granted, we were kids, but many of us can remember spending quiet, often involuntary time with a book after being denied extra TV time.</p>
<p>But back to the present. If you don&#8217;t want to immerse in the medieval art of book reading, there&#8217;s always a newspaper or magazine to graze on. If you own one or more oversized coffee table books, with spectacular photos of the natural world, kick back with one of those, on a rainy Saturday (like today), unless you have a blog post to complete. There&#8217;s all sorts of print media to enjoy, from the back of a cereal box at breakfast (granted, an underutilized medium – should be a showcase for short story writers), to hardware and gadget catalogs in the bathroom (where using a laptop is just <em>not</em> right) to standing at your mailbox in your bathrobe and sorting through your <em>paper</em> junk mail.</p>
<p>My roundabout point is that print is the perfect means to escape electronic tyranny. <em>New York Times</em> columnist Mark Bittman wrote about the &#8220;secular sabbath&#8221; in a <a href="http://www.nytimes.com/2008/03/02/fashion/02sabbath.html">recent article</a> but really he&#8217;s talking about a regular technological retreat, where you avoid the internet, email, cell phone and maybe even your ipod (and I&#8217;d include your TV&#8217;s translucent, on-screen menu). That fine if you&#8217;ve a need to play complete information ascetic, but if your leisure time includes welcoming news or new concepts, then print might be your savior. Even at work there&#8217;s opportunity for respite. Put your dirty feet up on your even dirtier desk and spend time with a well-crafted brochure, one without stock photos, one that doesn&#8217;t treat you like an idiot, one that a designer like me sweated over, busting my stones to keep you from cartwheeling it into the trash before robotically turning to your keyboard for googled results.</p>
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