This is in reply to a blog post by Judy Dunn at Cat’s Eye Marketing regarding the folly of spam as a marketing tool for small business – or most businesses for that matter. You won’t find any controversy between us though; I agree with her. I’m just building on her position. Spam in sheep’s…
Regardless of which networking sites you frequent, your avatar or profile photo says something about you. We both know how you get when you choose your clothing prior to meeting a client or a heading out for a date – you may have pulled out the killer shirt or blouse, but if it’s been wrinkled…
You as a businessperson may speculate that only a designer would care about such [insignificant] details as the alignment of elements or the indents and paragraph spacing on the company’s letterhead. Maybe you’re right. If that’s true, I wonder what else are you not caring about? What other customer, industry and media touch points are you simply leaving to chance?
I’ve been quoted on this page (along with 25 other people) regarding networking advice. This results from a LinkedIn question for which I was one of many respondents. Julius at EventManagerBlog, who originally posted the question, then published his favorites pretty much all of them. Mine was one of the shortest, non-bulleted answers, and reflects…