Thanks to a mention in Graphic Design USA, I just enjoyed a few short web films from the reel of production company Superfad. Turns out I’ve seen at least one of their 3D animated tv commercials, for Playstation, in the last year. These three are quite different, are for Sprint, and really have me infatuated with their style and substance.
Months ago, I posted this about an animated infographic video I’d come across. That was nearly one hundred percent infographic! While still an excellent specimen in its own right, these 3 web films from Superfad seem to breathe life into data and successfully layer data onto a story. The net result is a helpful, welcome, humanistic and accessible message that’s perfectly stylized and visually branded for Sprint.
See all three here (this is the link I got when searching by client for “Sprint;” you can always conduct the same easy search if this link fails).
This series of three web films are excellent examples of the power of design and animation (and writing and production and the full boat of disciplines that go into such deceptively simple – aka elegant – work). The narration is perfect – talking to you and not at you – and the elements of humor are appropriate and just enough to make you smile.
I’m trying hard not to be subjective here – to me, this is great storytelling (please write and tell me if you found them boring!). The plot is steadily illuminated by the art, which is 3D, but humbly so. The art is also “soft edged,” adding to its non-threatening and helpful, neighborly tone. While the art is attractive and worthy of study, the medium does not interfere with the message. Forgive me for saying so, but I’m reminded of children’s books or graphic novel, in that the story and the visuals complement each other rather effortlessly. But with the addition of dynamic illustrated data, especially in the example of the hurricane Katrina film, this is a unique and successful breed of storytelling.
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“it’s like looking for a needle in a haystack made out of needles…” Need ‘L’s… knee dulls, need les!
“knights who say nee”…dlesF