Ben Terret over @ Noisy Decent Graphics, whose blog I authentically stumbled upon (versus finding it with the Stumble button in the Firefox StumbleUpon plugin) recently featured this sweet little find – a wine label with a perforated, tear-off stub to help you remember your recent jollification… or at least what wine you drank that night.
A simple idea that benefits both the imbiber and the vintner, this innovation surely cost next to nothing to implement into the bottle-labeling process. What a huge gain for such a small investment. That my friends is the power of design, of looking for opportunity in unusual or ignored areas.
Hmmm… here’s probably ample real estate on the back… perhaps your fortune or a coupon could be printed on the reverse side.
Carly, a commenter on the March 24th reporting of this same find on theDieline.com package design blog, noted that Collotype Labels Australia owned the patent and that this idea can be found on other Aussie wines. Carly also offered these additional images:
In a pdf from Collotype Label‘s web site:
“…Wine Find™ is a unique promotional tool that keeps working 24 hours a day!
Research shows that over 50% of wine consumption involves a new wine experience. Enjoying new wines is one thing; remembering their details at the next purchase opportunity is another. Wine Find™ solves that problem with its unique removable reminder panel, turning your label into a silent salesperson.”
I haven’t seen this label in use yet on California wines, but I’ll surely be on the lookout now.
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Okay, I’ve just discovered that well over a year ago, this label phenomenon was reported by The Lonely Marketer. Not only that, but Patrick Schaber then further followed-up that post with an interview that investigated the world of wine marketing with Rosenblum Cellars. Now that ladies and gentlemen is real journalism, not just [re-]reporting and loading your blog post with myriad hyperlinks.
I’d say it’s time for a drink now.